“People become attached to their burdens sometimes more than the burdens are attached to them.” – George Bernard Shaw (Irish dramatist, 1856-1950)
Revealing wisdom by reversing the order of words is a tried and true method, and the technique borders cliche due to its prevalence. Nevertheless, Shaw hits on an excellent point that relates to trading in a tangible way.
You get what you want out of the market. This is true for gains and loses. The propensity for individuals to ride a cratering security to zero belies an unconscious desire for emotional stimulation. Complaining about loses is a symptom of cognitive dissonance, and it echos Shaw’s sentiment; many are unwilling to surrender that which ails them.